Someone forwarded me this very interesting trendwatching site called, wait for it, trendwatching.com. The business is based around these reports that they sell for $700, cleverly dubbed "Trend Report 2008."
But never you mind the reports, although I'm sure that $700 is a bargain. Take yourself over to their page on how to be a trend watcher/spotter. It's amazingly thorough, if somewhat common sense, full of great examples of trendy Web design and CEO-oriented tips. In fact, if you're a blogger of any seriousness, you really owe it to your audience to read the entire page. It will take you about 30 minutes, but hey, it's Friday afternoon and that fish curry ain't sittin' so well.
One of the points I noted was their insistence on becoming plugged into the information highway. This, I'd say, is truer than any other point on there and probably the most relevant. If you give a rats ass about navigating your company or idea through the future to success then you must be a gReader user and know wtf an RSS feed is. You must read relevant blogs and news sites. You damn well better have an iPod and avidly consume podcasts. You will subscribe to interesting YouTube users and channels. Don't have time for this? Can't take the heat? Is American Idol on tonight?
*backspaces nasty comment, disgusted*
Go now, plug yourself in, be a trend watcher, become cooler, and be the first on your block to write about The Next Big Thing.